What cookies are:
In order to improve the services we provide to you, our website uses cookies. Cookies are small files that store information in your browser and are commonly used to distinguish individual users. However, the user cannot be personally identified on the basis of this information. Cookies help, for example, to:
- determine which pages and features visitors use most often, so that we can adapt our offer to your requirements as effectively as possible;
- remember our customers’ login details so that they do not have to enter them every time;
- ensure the proper functioning of our website so that the purchasing process can be completed with as few difficulties as possible;
You can find further general information about cookies, for example, here.
What cookies we use:
From the perspective of their duration, the cookies used on our website can be divided into two basic types. Short-term so-called „session cookies“, which are only temporary and remain stored in your browser only until you close it, and long-term so-called „persistent cookies“, which remain stored on your device for much longer or until you manually delete them (the length of time cookies remain on your device depends on the settings of the cookie itself and your browser settings).
From the perspective of the function each cookie performs, cookies can be divided into:
- conversion cookies, which allow us to analyze the performance of various sales channels
- tracking cookies, which in combination with conversion cookies help us analyze the performance of various sales channels
- remarketing cookies, which we use to personalize advertising content and target it correctly
- analytical cookies, which help us improve the user experience on our website by understanding how users use it
- essential cookies, which are important for the basic functionality of the website
Some cookies may collect information that is subsequently used by third parties and that, for example, directly supports our advertising activities (so-called „third-party cookies“). For example, information about products purchased by visitors on our website may be displayed by an advertising agency so that we can better tailor the display of internet advertising banners on the websites you visit. However, you cannot be identified on the basis of this data.
We use the following cookies on our website:
- AdWords (Tracking, Remarketing)
- Google Analytics (Analytical, Tracking)
- Social: Facebook, Google + (Tracking, Conversion)
- Heuréka, Zboží (Tracking, Conversion)
- php, phtml, php3, javascript (Essential)
How to refuse the use of cookies
You can manage the use of cookies through your internet browser. Most browsers automatically accept cookies by default. Cookies can be rejected through your web browser, or you can set the use of only some cookies.
Information about browsers and how to set cookie preferences can be found on the following websites:
Chrome
Firefox
Internet Explorer
Android
An effective tool for managing cookies is also available at http://www.youronlinechoices.com/cz/
Click here to set your cookie preferences